Google Ads vs Facebook Ads 2026: Mana yang Lebih Efektif?

Google Ads atau Facebook Ads? Pertanyaan klasik yang masih relevan di 2026. Keduanya powerful, tapi punya kelebihan masing-masing. Di artikel ini, kita bahas lengkap perbandingan, biaya, ROI, dan kapan harus pakai yang mana.

Quick Comparison

Feature	Google Ads	Facebook Ads
Intent	High (searching)	Low (browsing)
CPC	Rp 2.000-20.000	Rp 500-5.000
Targeting	Keywords	Demographics
Best For	B2B, High-ticket	B2C, E-commerce
ROI	Higher conversion	Lower CPA
Learning Curve	Steep	Moderate

Google Ads: Search Intent Marketing

Kelebihan

✅ High Intent: User aktif cari produk/jasa ✅ Immediate Results: Langsung di halaman 1 Google ✅ Measurable ROI: Clear conversion tracking ✅ Scalable: Budget besar = traffic besar ✅ B2B Friendly: Cocok untuk jasa profesional

Kekurangan

❌ Mahal: CPC tinggi untuk keyword kompetitif ❌ Complex: Butuh skill & experience ❌ Limited Reach: Hanya yang search ❌ Click Fraud: Risk dari competitor

Biaya Google Ads 2026

CPC by Industry:

• Legal: Rp 15.000-50.000
• Insurance: Rp 10.000-30.000
• E-commerce: Rp 2.000-10.000
• Education: Rp 3.000-15.000
• Real Estate: Rp 5.000-20.000

Budget Recommendation:

• Small business: Rp 5-10 juta/bulan
• Medium business: Rp 10-30 juta/bulan
• Enterprise: Rp 30-100 juta+/bulan

Best Practices Google Ads

1. Keyword Research

   • Long-tail keywords (cheaper, higher intent)
   • Negative keywords (exclude irrelevant)
   • Match types (exact, phrase, broad)

2. Ad Copy

   • Include keyword in headline
   • Clear CTA
   • Use ad extensions
   • A/B testing

3. Landing Page

   • Match ad message
   • Fast loading (<3s)
   • Mobile-friendly
   • Clear conversion path

4. Bidding Strategy

   • Start with manual CPC
   • Move to automated (Target CPA/ROAS)
   • Adjust based on performance

Facebook Ads: Audience Targeting

Kelebihan

✅ Cheap CPC: 50-70% lebih murah dari Google ✅ Visual: Image/video ads engaging ✅ Precise Targeting: Demographics, interests, behaviors ✅ Retargeting: Powerful pixel tracking ✅ Brand Awareness: Great for top-of-funnel

Kekurangan

❌ Low Intent: User tidak aktif cari ❌ Ad Fatigue: Audience bosan lihat iklan sama ❌ Privacy Issues: iOS 14+ tracking limited ❌ Longer Sales Cycle: Butuh multiple touchpoints

Biaya Facebook Ads 2026

CPC by Objective:

• Traffic: Rp 500-2.000
• Engagement: Rp 300-1.500
• Conversions: Rp 2.000-8.000
• Lead Generation: Rp 1.000-5.000

Budget Recommendation:

• Small business: Rp 3-8 juta/bulan
• Medium business: Rp 8-20 juta/bulan
• Enterprise: Rp 20-50 juta+/bulan

Best Practices Facebook Ads

1. Audience Targeting

   • Custom Audiences (email list, website visitors)
   • Lookalike Audiences (similar to customers)
   • Interest targeting (hobbies, behaviors)
   • Exclude converters

2. Creative

   • Eye-catching visuals
   • Video performs best
   • User-generated content
   • Test multiple variations

3. Campaign Structure

   • Awareness → Consideration → Conversion
   • Retargeting funnel
   • Dynamic product ads (e-commerce)

4. Optimization

   • Let algorithm learn (7 days minimum)
   • Conversion API for better tracking
   • Broad targeting (let AI find audience)

Kapan Pakai Google Ads?

1. High-Intent Products/Services

• Legal services
• Insurance
• B2B software
• Emergency services
• Local services (plumber, electrician)

2. Niche Markets

• Specific keywords
• Low competition
• High-value customers

3. Immediate Results Needed

• Product launch
• Event promotion
• Seasonal campaigns

4. Strong Brand Recognition

• People search your brand
• Protect brand keywords

Kapan Pakai Facebook Ads?

1. E-commerce

• Fashion
• Beauty products
• Home decor
• Impulse purchases

2. Brand Awareness

• New business
• Product launch
• Content promotion

3. Visual Products

• Photography
• Design services
• Food & beverage
• Travel

4. B2C dengan Long Sales Cycle

• Real estate
• Education
• High-ticket items

Strategi Kombinasi (Recommended!)

Funnel Marketing

Top of Funnel (Awareness)

• Facebook Ads: Brand awareness
• Budget: 30%

Middle of Funnel (Consideration)

• Facebook Retargeting: Engage warm audience
• Budget: 30%

Bottom of Funnel (Conversion)

• Google Search Ads: Capture high-intent
• Budget: 40%

Example Budget Allocation (Rp 20 juta/bulan)

• Google Search: Rp 8 juta (40%)
• Facebook Prospecting: Rp 6 juta (30%)
• Facebook Retargeting: Rp 6 juta (30%)

ROI Comparison

Google Ads

• Average ROI: 200-400%
• Conversion Rate: 3-5%
• Time to ROI: 1-3 bulan
• Best for: High-value conversions

Facebook Ads

• Average ROI: 150-300%
• Conversion Rate: 1-3%
• Time to ROI: 2-4 bulan
• Best for: Volume & brand building

Tools & Resources

Google Ads

• Google Keyword Planner
• Google Analytics 4
• Google Tag Manager
• Optmyzr (automation)

Facebook Ads

• Facebook Pixel
• Meta Business Suite
• Audience Insights
• AdEspresso (optimization)

Common Mistakes

Google Ads

❌ Broad match keywords only ❌ Ignoring negative keywords ❌ Poor landing page ❌ Not tracking conversions ❌ Set and forget

Facebook Ads

❌ Too narrow targeting ❌ Changing ads too quickly ❌ Ignoring creative fatigue ❌ Not using retargeting ❌ Poor pixel implementation

Kesimpulan

Google Ads jika:

• High-intent keywords
• B2B atau jasa profesional
• Budget besar
• Need immediate results

Facebook Ads jika:

• E-commerce atau B2C
• Visual products
• Budget terbatas
• Building brand awareness

Best Strategy: Gunakan KEDUANYA!

• Google untuk bottom-funnel
• Facebook untuk top & middle-funnel
• Retargeting di kedua platform

Artikel Terkait

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• SEO Lokal untuk Bisnis Lokal 2026 - Organic vs paid traffic

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